Numbers of Korean Search Engine NAVER(2007 vs 2010)

As you may know, NAVER(www.naver.com) is the most popular search portal sharing about 70%
at Korean search market.
I have kept the concerned data from Nov. of 2007 and then re-sourced the current one from http://story.naver.com
as follows,
(Note: 2007 VS 2010)
▶Naver members: 28,000,000 33,000,000
▶Daily visitors: 16,000,000 17,000,000
▶Daily page view: 1,000,000,000 1,000,000,000
▶Daily search visitors: 11,000,000 12,000,000
▶Daily search PV: 190,000,000 190,000,000
▶Daily search numbers: - 130,000,000

▶Cafe(forum) numbers: 3,500,000 5,100,000
▶Daily cafe visitors: 5,300,000 6,300,000
▶Daily cafe PV: 160,000,000 170,000,000
▶Daily cafe creation: 6,500 7,000
▶Cafe members: - 22,450,000

▶Active blogs: 10,000,000 16,000,000
▶Daily blog visitors: 6,200,000 7,000,000
▶Daily blog PV: 100,000,000 110,000,000
▶Daily blog creation: 20,000 15,000

▶Junior Naver members: 5,500,000 4,000,000
▶Daily junior Naver visitors: 1,800,000 1,400,000
▶Daily Junior Naver PV: 170,000,000 140,000,000

For your reference, the Naver directory submission fee was changed with free.
The 2nd largest DAUM was done,too.
If you need my support in this matter, feel free to contact me. (www.seoinkorea.com)

Naver Now by Numbers

The following numbers are sourced from http://story.naver.com
▶Naver members: 28,000,000
▶Visitors per day: 16,000,000
▶Page view per day: 1,000,000,000
▶Search visitors per day: 11,000,000
▶Search PV: 190,000,000

▶Cafe(forum) numbers: 3,500,000
▶Cafe visitors per day: 5,300,000
▶Cafw PV per day: 160,000,000
▶Cafe creation per day: 6,500

▶Active blogs: 10,000,000
▶Blog visitors per day: 6,200,000
▶blog PV per day: 100,000,000
▶Blog creation per day: 20,000

▶Junior Naver members: 5,500,000
▶Junior Naver visitors per day: 1,800,000
▶Junior Naver PV per day: 170,000,000

Search Engine Traffic Share in Korea

Recently, the Korean leading weblog analysis company, http://www.acecounter.com/,

released search engine traffic share of 3 quarters as follows,

Search Engine July Aug. Sep.

Naver 71.20% 70.48% 71.43%

Daum 12.60% 13.02% 12.01%

Yahoo Korea 5.72% 5.89% 5.72%

Empas 1.49% 1.61% 1.58%

Google Korea 1.49% 1.77% 1.62%

Nate 1.33% 1.37% 1.29%

Korean Portal NAVER ranked Top 5 in the world

Korean Search Engine/Portal Naver was ranked as the top worldwide search property with 2 billion searches in August.
According to Comscore.com , Google Sites ranked as
the top worldwide search property in August with 37.1 billion searches conducted.
U.S. based Yahoo came in second with 8.5 billion searches,
followed by China's Baidu with 3.2 billion. Microsoft's MSN trailed Baidu
by around a billion searches.

Comscore says "Seeing Asian search engines like China's Baidu.com and Korea's NHN ranked alongside Google and Yahoo underscores the fact that search has become a truly global phenomenon.The continued development of search in international markets will undoubtedly present compelling opportunities for savvy marketers on a global scale.”

Note)NAVER is Top 5 ? In small country !
Of course, Korea has the most activated internet users.
Naver has a kind of portal like Yahoo serving various contents.
Furthermore, Naver's inland search share is heading for 80%.
So, search engine marketing for Korean market should be aimed for Naver first.

Top 20 Popular Websites of Korea

The following list features the popular websites based

on Korean internet users.

Rank	Site	Classification
1	www.naver.com	Portal
2	www.daum.net	Portal
3	www.nate.com	Portal
4	www.cyworld.com	Community
5	kr.yahoo.com	Portal
6	www.empas.com	Portal
7	www.auction.co.kr	Market Place
8	www.gmarket.co.kr	Market Place
9	www.sayclub.com	Community
10	www.netmarble.net	Game
11	www.hangame.com	Game
12	www.paran.com	Portal
13	www.pmang.com	Game
14	www.kbstar.com	Bank
15	www.chosun.com	News
16	www.joins.com	News
17	www.nexon.com	Game
18	www.pandora.tv	UCC
19	www.dnshop.com	Market Place
20	www.interpark.com	Market Place
25	www.google.co.kr	Search Engine

Source: www.rankey.com

This rank is based on Korean market share of visits

from Rankey.com tool users dated Oct.03,'07.

NAVER.com: At a glance

Naver.com is the No.1 portal sharing 70% over in Korea.

The above is a main page of Naver.

Click image. You can see largely.

Search engine(Portal) market share in Korea

As you may know, the market share in Korea is big different with overseas situation.
According to the wrecent reposrt from www.acecounter.com, the share is as follows,
Note: The share mean "SE to site" from Acecounter customers.
www.naver.com: 71.1%
www.daum.net: 12.1%
www.yahoo.co.kr: 5.92%
www.empas.com(+ www.nate.com): 3.16%
www.googl.co.kr: 1.95%
### Naver ↓, Daum ↑, Yahoo ↓, Empas →, Google ↑

The above search engines except for Google are manageing integrated search including
Ad.,News, Knowledge in, Cafe, Blog, Site, Web search, etc.
So, though the Google is steadily increasing share, the Search Engine Optimization(SEO) in Korea needs more SEO techniques.
Of course, the SEO techniques for Google, Yahoo, MSN are valid.