Search Engine Traffic Share in Korea

Recently, the Korean leading weblog analysis company, http://www.acecounter.com/,

released search engine traffic share of 3 quarters as follows,

Search Engine July Aug. Sep.

Naver 71.20% 70.48% 71.43%

Daum 12.60% 13.02% 12.01%

Yahoo Korea 5.72% 5.89% 5.72%

Empas 1.49% 1.61% 1.58%

Google Korea 1.49% 1.77% 1.62%

Nate 1.33% 1.37% 1.29%

Top 20 Popular Websites of Korea

The following list features the popular websites based

on Korean internet users.

Rank	Site	Classification
1	www.naver.com	Portal
2	www.daum.net	Portal
3	www.nate.com	Portal
4	www.cyworld.com	Community
5	kr.yahoo.com	Portal
6	www.empas.com	Portal
7	www.auction.co.kr	Market Place
8	www.gmarket.co.kr	Market Place
9	www.sayclub.com	Community
10	www.netmarble.net	Game
11	www.hangame.com	Game
12	www.paran.com	Portal
13	www.pmang.com	Game
14	www.kbstar.com	Bank
15	www.chosun.com	News
16	www.joins.com	News
17	www.nexon.com	Game
18	www.pandora.tv	UCC
19	www.dnshop.com	Market Place
20	www.interpark.com	Market Place
25	www.google.co.kr	Search Engine

Source: www.rankey.com

This rank is based on Korean market share of visits

from Rankey.com tool users dated Oct.03,'07.

Daum.net : At a glance

Daum.net is the 2nd largiest portal site in Korea.
They use Google Search Engine D/B at web search.
Currently, they strengthen UCC and Blog services.
Teir strong merit is on forum(cafe) and E-mail service.

Search engine(Portal) market share in Korea

As you may know, the market share in Korea is big different with overseas situation.
According to the wrecent reposrt from www.acecounter.com, the share is as follows,
Note: The share mean "SE to site" from Acecounter customers.
www.naver.com: 71.1%
www.daum.net: 12.1%
www.yahoo.co.kr: 5.92%
www.empas.com(+ www.nate.com): 3.16%
www.googl.co.kr: 1.95%
### Naver ↓, Daum ↑, Yahoo ↓, Empas →, Google ↑

The above search engines except for Google are manageing integrated search including
Ad.,News, Knowledge in, Cafe, Blog, Site, Web search, etc.
So, though the Google is steadily increasing share, the Search Engine Optimization(SEO) in Korea needs more SEO techniques.
Of course, the SEO techniques for Google, Yahoo, MSN are valid.