New SERP layout of Google Korea

Recently, Google Korea set up their SERP(Search Engine Result Page) layout.
This is different with other countries' Google SERPs.
The layout is similar with Korean portals' SERPs of www.naver.com or www.daum.net .
Namely, the SERP was categorized as below picture.
You can check with http://www.google.co.kr/search?complete=1&hl=ko&q=%EB%82%98%EC%9D%B4%ED%82%A4&lr=&aq=f

Google has poor search share with below 5% in Korea.
And, they are sweating their blood to get more shares in Korea.
However, the above attempt may involve some lisks, I think.
With the similar layout, they can not index somestic contents fully, especially from Naver.
Naver is a dinosaur of Korean portal and closes their most contents with robots.txt file.
Moreover, some categories such as blog seems low grade SE algorithm comparing web category.
Namely, these will invite hurt for their excellent SE algorithm indexing relevant contents.

Search Engine Traffic Share in Korea

Recently, the Korean leading weblog analysis company, http://www.acecounter.com/,

released search engine traffic share of 3 quarters as follows,

Search Engine July Aug. Sep.

Naver 71.20% 70.48% 71.43%

Daum 12.60% 13.02% 12.01%

Yahoo Korea 5.72% 5.89% 5.72%

Empas 1.49% 1.61% 1.58%

Google Korea 1.49% 1.77% 1.62%

Nate 1.33% 1.37% 1.29%

Korean Portal NAVER ranked Top 5 in the world

Korean Search Engine/Portal Naver was ranked as the top worldwide search property with 2 billion searches in August.
According to Comscore.com , Google Sites ranked as
the top worldwide search property in August with 37.1 billion searches conducted.
U.S. based Yahoo came in second with 8.5 billion searches,
followed by China's Baidu with 3.2 billion. Microsoft's MSN trailed Baidu
by around a billion searches.

Comscore says "Seeing Asian search engines like China's Baidu.com and Korea's NHN ranked alongside Google and Yahoo underscores the fact that search has become a truly global phenomenon.The continued development of search in international markets will undoubtedly present compelling opportunities for savvy marketers on a global scale.”

Note)NAVER is Top 5 ? In small country !
Of course, Korea has the most activated internet users.
Naver has a kind of portal like Yahoo serving various contents.
Furthermore, Naver's inland search share is heading for 80%.
So, search engine marketing for Korean market should be aimed for Naver first.