Search Engine Traffic Share in Korea

Recently, the Korean leading weblog analysis company, http://www.acecounter.com/,

released search engine traffic share of 3 quarters as follows,

Search Engine July Aug. Sep.

Naver 71.20% 70.48% 71.43%

Daum 12.60% 13.02% 12.01%

Yahoo Korea 5.72% 5.89% 5.72%

Empas 1.49% 1.61% 1.58%

Google Korea 1.49% 1.77% 1.62%

Nate 1.33% 1.37% 1.29%

Korean Portal NAVER ranked Top 5 in the world

Korean Search Engine/Portal Naver was ranked as the top worldwide search property with 2 billion searches in August.
According to Comscore.com , Google Sites ranked as
the top worldwide search property in August with 37.1 billion searches conducted.
U.S. based Yahoo came in second with 8.5 billion searches,
followed by China's Baidu with 3.2 billion. Microsoft's MSN trailed Baidu
by around a billion searches.

Comscore says "Seeing Asian search engines like China's Baidu.com and Korea's NHN ranked alongside Google and Yahoo underscores the fact that search has become a truly global phenomenon.The continued development of search in international markets will undoubtedly present compelling opportunities for savvy marketers on a global scale.”

Note)NAVER is Top 5 ? In small country !
Of course, Korea has the most activated internet users.
Naver has a kind of portal like Yahoo serving various contents.
Furthermore, Naver's inland search share is heading for 80%.
So, search engine marketing for Korean market should be aimed for Naver first.

Top 20 Popular Websites of Korea

The following list features the popular websites based

on Korean internet users.

Rank	Site	Classification
1	www.naver.com	Portal
2	www.daum.net	Portal
3	www.nate.com	Portal
4	www.cyworld.com	Community
5	kr.yahoo.com	Portal
6	www.empas.com	Portal
7	www.auction.co.kr	Market Place
8	www.gmarket.co.kr	Market Place
9	www.sayclub.com	Community
10	www.netmarble.net	Game
11	www.hangame.com	Game
12	www.paran.com	Portal
13	www.pmang.com	Game
14	www.kbstar.com	Bank
15	www.chosun.com	News
16	www.joins.com	News
17	www.nexon.com	Game
18	www.pandora.tv	UCC
19	www.dnshop.com	Market Place
20	www.interpark.com	Market Place
25	www.google.co.kr	Search Engine

Source: www.rankey.com

This rank is based on Korean market share of visits

from Rankey.com tool users dated Oct.03,'07.